I would like to share two stories of Chanel 2.55. Several years ago at a Chanel boutique I couldn’t stop noticing a guy. Not because he’s cute but because he was surrounded by all these Chanel purses and one of them being the reissue 2.55 which was the HOT HOT HOT bag at that time. I browsed through the store as he waited for his purses being put into those black and white logo gift boxes. Then when he was about to leave he asked “what brand is this?” Needless to say I dropped my jaw to the floor (of course in my mind) and was shocked for a few seconds. I couldn’t believe that guy didn’t know Chanel and yet bought so many things from it. I guess I was jealous of his ability to buy things without knowing what brand they are. At least for myself I would like to know a bit about the brand to appreciate its luxurious uniqueness. After all luxury goods convey lifestyle and being fashionable doesn’t mean having a style or taste. So that was story number one. I now segue to story number two, the history of Chanel 2.55. Wikipedia has done a great research on the handbag so below is the content from Wikipedia:
In the 1920s, Coco Chanel became tired of having to carry her handbags in her arms and decided to design a handbag that freed up her hands. Inspired by the straps found on soldiers’ bags she added thin straps and introduced the resulting design to the market in 1929. After her successful comeback to the fashion industry in 1954, Chanel decided to update her handbag, for the modern women. The resulting design was called 2.55 after the date of creation, February 1955.
The bag has a number of features:
The lining’s burgundy colour represents the colour of the uniforms at the convent where she grew up.
There is a zippered compartment at the inside of the front flap. That is where Chanel is rumoured to have stored her love letters in her original bag.
Courtesy of Chanel.com
The backside has a back outside flap for storage of money.
Chanel recognising that the modern women needed to have their hands free while attending social functions designed a double chain shoulder strap, something common in downmarket products, but rare in luxury circles at the time. The chains were attached by leather-threaded chain inserted though eyelets. The caretakers of the convent she grew up at hold the keys at their waist dangling from the same type of chains as the 2.55 shoulder strap chains.
The bag originally came with a front lock called “the Mademoiselle Lock” (in reference to Coco Chanel never marrying). Since the 1980s, versions can also be supplied with a lock in the shape of a double CC logo. These called “Classic Flaps”.
The bag has a quilted diamond or herringbone pattern on the exterior. Using a running stitch, this gives the bag shape and volume. The pattern is believed to have been inspired by several sources: by jockeys’ riding coats, the stained-glass windows of the abbey at Aubazine, as well as by the cushions in Chanel’s Paris apartment.
Coco Chanel had always put her personality into her revolutionary designs. This was the foundation of the fashion power house Chanel. Whoever received the Chanel purses from the guy above, I hope you appreciate Chanel as much as I do.
我想和大家分享兩個有關Chanel2.55的故事。幾年前，我在一個Chanel店裡面逛可我不能停止注意到一個傢伙。不是因為他是帥哥，而是因為他周圍被太多的Chanel包包圍而其中有個Chanel精典款2.55在當時可是超熱門的搶手貨。我在店內逛時，他在等待他的皮包被放進那些黑白色標誌禮盒。然後，當他正準備離開，他問：“這是什麼牌子？” 不用說我驚訝到下巴都掉地上了，震驚了幾秒鐘。我簡直不敢相信那傢伙不知道Chanel但買這麼多東西。我想我是嫉妒他的能力吧…畢竟他可以不用知道牌子可有那消費能力。可是至少我自己，我會想知道一些關於品牌的故事去欣賞他高貴的獨特性。畢竟奢侈品是傳達一種生活方式和流行並不意味著有風格或品味。這是故事一。我現在想介紹的是第二個故事，Chanel 2.55的歷史。維基百科做了很好的研究所以下面的內容來自維基百科：
在20年代，Coco Chanel 不想不得不拎手袋在懷裡，並決定設計一個手袋，讓她的雙手可有空。靈感來自士兵的包包帶子。 在1929年她用了細肩帶並介紹了到市場上。在1954年她成功復出時裝業，Chanel決定為現代女性更新她的手袋。由此產生的設計被稱為 2.55，創建日期於1955年2月。
袋子原本是用一個前鎖稱為“小姐鎖”（參考Coco Chanel從未結婚）。自 80年代，版本也提供雙C標誌的鎖 。這些都是所謂的經典Flap。
Coco Chanel 一直都把她的個性放入前衛的設計。這建立了Chanel在時尚的地位。從上面的傢伙收到Chanel皮包的人，我希望你跟我一樣欣賞Chanel。